Smile and Error

For its most recent edition, Claims ‘R’ Us magazine surveyed 3,467 risk managers across a number of industries. There were only two questions asked in the survey. Here are the questions, followed by the top ten answers to each of them:

Question 1: Does your claims software integrate with other data sources across your enterprise to centralize claims data?

  1. No.
  2. What?
  3. I don’t know.
  4. I’m new around here.
  5. Oops. My phone’s ringing.
  6. I’m sorry. I’m on break right now.
  7. Can I get back to you?
  8. My boss is on vacation.
  9. I just work here.
  10. Could you repeat the question?

Question 2: Does your claims software allow you to analyze incidents and claims by type and location to determine trends and better manage risk?

  1. No.
  2. What?
  3. I don’t know.
  4. I’m new around here.
  5. Oops. My phone’s ringing.
  6. I’m sorry. I’m on break right now.
  7. Can I get back to you?
  8. My boss is on vacation.
  9. I just work here.
  10. Could you repeat the question?
Our Analysis

We can’t say we’re terribly surprised by those survey results. Organizations typically operate in silos, even by default. The larger the organization, the greater the number of silos. The idea of software that can act as a hub or a platform for centralizing and aggregating data doesn’t occur to many people because they’re never compelled to think outside of or beyond their silos. I do my job. You do yours. We go home at the end of the day. We come back tomorrow and do it again.

But we think there’s a better way.

We think those silos can be nullified to a significant extent with claims software that serves as a hub for all of your claims information. The advantages are short-term and long. Most immediately, you’ll be able to overcome operational challenges with silo-busting management and workflow capabilities that let you organize financials, documents, notes, and notifications. Over the long haul, you’ll be able to run reports, identify loss trends and patterns, manage risk, and integrate data across your entire organization to better control your losses.

You’ll be able to turn trial and error into smile and error, with fewer and fewer errors all the time. Learn more about our Cloud Claims solution.

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Subrogation: Cutting Through the Weeds: Part Two

In the first post in this series, we discussed potential claims that might be subrogated in various lines of business. This time around, we’ll take a more general view of subrogation and the importance of managing the intricacies of subrogated claims.

Recently, PropertyCasualty360 published an article entitled, “Why subrogation is more than a final box to check“, that noted the financial importance of subrogating claims efficiently and accurately:

In the current economic environment … insurers are looking for every dollar they can add to the bottom line. Carriers also know that customer experience has become paramount in policyholder retention. The carrier’s ability to successfully subrogate and provide a deductible reimbursement to their policyholders in a timely fashion is a key driver for a positive claims experience.

We’d venture to say maximizing profitability, optimizing customer experiences, and providing a positive claims experience is important in any environment. And if you accept the notion that insurance is the fulfillment of a promise, making your policyholders whole in the event of a loss is the promise.

What to Do?

Needless to say, every insurance company would like to acquire as many new customers — and write as many new policies — as it can. But according to CB Information Services, it costs insurance companies $500 to $800 to acquire each new customer. And according to Insurance Thought Leadership, it costs insurance companies seven to nine times more to attract a new customer that to retain an existing one.

So, if the old saying is true, “A bird in the hand is worth two in the bush,” wouldn’t it make more sense (along with dollars and cents) for insurers to improve their subrogation performance? This may seem counterintuitive, but a small increase in net subrogation revenue could be more profitable than issuing a new policy.

Maybe we should consider that to be food for thought, at least for now. But with competition for new policyholders on the increase, with claims costs an abiding source of concern for every insurance company, and with profitability being a key measure of sound operations, it might be worth looking for that extra buck a little closer to home.

In any event, as they say in Brooklyn, it couldn’t hoit.

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